Benchmarks & Client Cases
Using Marketing to Drive Growth
• Limited processes and platforms for capturing new contacts
• Limited focus on the development of key global accounts
• Web platform with limited lead generation capability
• Little to no digital marketing capabilities within the team
• No repeatable process for generating and nurturing high-quality sales leads
• Obsolete design and content on the web platform
• Transformative marketing: disciplined marketing campaigns to improve visibility and account coverage
• Lead handling: prioritise and deliver more qualified leads to sales
• Funnel management: streamline funnel process to improve progress rates
• Key Global Accounts program implementation
The project generated a growth in sales of £24 million over a two-year period.
Number of contacts
The number of contacts increased by 50%.
Number of qualified leads
The number of qualified leads increased six-fold.
The win rate of proposals increased by 15%.
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